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55 Comments

  1. Interesting to see your opinion on some natural mascaras. Although none of these are as natural as I would have wanted. You should definitely check out Primal Life Organics, they have the purest natural makeup I’ve ever seen.

  2. Hey Lauren (and everyone else!),

    You should definitely check out Ava Anderson’s line of non-toxic cosmetics. I have their mascara and it’s great (buildable for more drama, not thick or clumpy, not flaky, washes off easily but not too easily) and it’s not as expensive as some of these. All of their products are natural and get low EWG ratings. I’ve learned quite a bit about the company and about Ava and it’s totally something I support. Ingredients are always all natural (or as natural as I’ve ever found) and products are designed to last 2 years unopened and 1 year opened, so there’s no worry about it spoiling faster with the natural ingredients. All of their products are listed on their website and you can check out the ingredient lists on everything as well.

    http://www.avaandersonnontoxic.com/

    Meghan

  3. Hey there! This blog is truly amazing. I’m so grateful for your courage, Lauren, to live counter-culturally and to encourage us to do the same! I’ve learned so much from you that will change my life. And, I look forward to purchasing some awesome natural mascara. I have one super small suggestion for you, just to bring the professionalism up a notch on your posts: make sure to proofread the posts. Spell check usually doesn’t catch things like “an” instead of “and”, or “to” instead of “too”. I don’t run around the blogosphere pointing out grammar mistakes, but I know your blog is really important to you, so I thought I’d give a tip for improvement.
    Again, thanks for reviewing these mascaras. This is a welcome change from most natural mascara blogs, which just tell us how to make the mascara ourselves.

    • I tried one of their mascaras and didn’t care for it. It was clumpy and flaky. It’s way more expensive than the ones listed here. I like larenim best out of any I’ve tried. Honeybee gardens is probably the worst. It melts off!!

    • Arbonne’s “it’s a long story mascara” is amazing! It’s all I use now. LOVE IT. It doesn’t flake, clump, and is very buildable (not to mention it makes your lashes look longer!)

      • I use Arbonne “it’s a long story” as well. Best mascara I’ve ever bough and I don’t think it’s that expensive compared to a lot of other brands. And it’s natural, vegan friendly, gluten free…

        • I had a friend give me a sample of the “Airborn Its a long story” and can’t go back to my “Almay’s one coat mascara” which I used for 20+ years. Gives me just as much leanth and thickness without all the harmful crap in it, which I never use to worry about. Yes, it’s $$$ but seriously I think the lashes are the most important thing to spend money on and dont want to do that fake lashes.

  4. I discovered Josie Maran GOGO mascara when I worked at Sephora, and it is the ONLY mascara I’ve ever used that doesn’t leave smudges under my eyes, natural or otherwise. It’s not a very impactful mascara, but it’s my holy grail mascara because it doesn’t smudge.

    • Yes, I agree! This new The Lash Project is the very best mascara I have ever used in my life! It is gluten-free and other-junk-free, too. It actually stays on (I can sleep in it!) without smudging, AND it even improves the health and fullness of your lashes over time with wear. Can’t beat it!

  5. I use mostly the Pure Mascara as they are local for me. I do like the Pure Soul Mascara by Afterglow. But it’s on the more expensive side. All Afterglow products are the highest quality natural. Check them out.

  6. I wear Younique 3D lash mascara. It’a naturally based, cruelty free … which is very important to me. I won’t wear anything tested on animals , which most products are.
    it’s also gluten free, and is made with green tea fibers.
    It’s the only mascara I can wear, and it lengthens lashes with the green tea fibers. You can read all the ingredients on my site http://www.youniqueproducts.com/katgrace

    I would gladly send you one of our mascaras to sample and review 🙂

  7. Another vote here for Ava Anderson Non Toxic mascara! It is amazing……and truly non toxic! The list of 18 ingredients to avoid that the company gives makes making other purchases stress free as well. And it is available on their website. Too many “natural” brands are still full of toxins…..I was tired of being disappointed in companies for lying to me. Now I know what to look for.

    • Hi Michelle! I have a gluten sensitivity and have found that Ecco Bella’s FlowerColor Mascara is the ONLY mascara that doesn’t make my eyes red and swollen. It’s vegan, gluten-free, paraben-free, soy-free and fragrance-free and you can get it from Amazon for about $12.

    • hey ladies! Youniques 3d fiber lash mascara is naturally based, cruelty free, gluten free, soy free, and non toxic! Feel free to visit my site to order! It’s a 3 month supply for $29 totally worth every penny. If you don’t love it, return it within 14 days for a full refund!!! You can also email me at hannahyouniquelashes@gmail.com to learn more about our vegan and gluten free products or ingredients. 🙂 look forward to hearing from you ladies!!!
      Youniqueproducts.com/hstookey

  8. I want to try the 100% Pure mascara so badly, but it has hydrolyzed wheat protein in it 🙁 I’m celiac so that’s a no for me. One of my favorites is the Dr. Hauschka volume mascara. It’s pretty pricey, but I really enjoyed the tube that I had. I’ve since used Zuzu luxe for mascara; while I loved the first tube, the second one was only so-so. I’m not sure what changed. I’m on the hunt for others to try out! But I’ll probably also buy another tube of the Dr. Hauschka.

  9. Thanks for such a thorough run-down. Do you find that natural mascaras have a different time-frame for needing to be replaced? Right now, I only wear makeup every once in a while, but I know it’s recommended to replace mascara every three months. I don’t mind spending a little more on it, but I don’t want to go for a higher-end brand if I’m going to get to the end of three months and need to replace it even if I’ve only used it a dozen times or so. I’d be interested in your thoughts… Thanks again!

  10. There is a lot of “natural” makeup around but when you really examine the ingredients they are not as “natural” as they are advertised to be.
    A really good website for checking out the toxicity of makeup is ewg.org. The website contains a large database of makeup and cosmetic products as well as their ingredients and rates the item as to their toxicity.
    Maias mineral galaxy makeup is very pure – I have tried their eyeliner and found it very good but haven’t tried their mascara yet.
    I am using organic rosehip skin care (ors) eyeliner and mascara at the moment – they can get a little clumpy towards the bottle but otherwise ok. They have the most awesome range of lipsticks. I am extremely happy with their lipstick.

  11. Thanks for the great comparisons. I thought that I would try the Revita Labs as it is the least expensive but they list wheat germ oil as an ingredient. Since I have gluten intolerance, that won’t work for me. So, I’ll try some of the other suggestions.

    Thanks again, I love your website & appreciate all your hard work.

  12. Over here in the UK I use a brand called Lilly Lolo (they have just started selling in the US and Canada too) I’ve been using their mineral foundation for a whole which is fab and just got their mascara…. It is brilliant!!! Even better than my favourite toxic mascara from Benefit. And is only £10.99! Had also used honey bee gardens which was awful! Xxxx

  13. Hi Lauren!

    Yet another vote here for Ava Anderson Non-Toxic mascara. All ingredients are listed and not hidden in ambiguous terms like “fragrance”, “parfum”, or “trade secret”. It’s all about the ingredients! In fact, Food Babe just listed Ava mascara in her top best natural mascaras. Ava’s full line of cosmetics, personal care products, and cleaning products are made up of organic, natural, glutton-free, cruelty-free products that work amazingly. Also, as an added bonus, the November customer special is a free mascara with a $95 purchase. Oh, and there’s a 30-day money back guarantee. Come check us out!

  14. I absolutely love Ava Anderson non toxic products. Her mascara saved me from the red eyes I’d get from other mascaras. And it works! It’s not clumpy and still lengthens lashes. Her eye makeup remover is fantastic too. All her products are free of toxic chemicals and the ingredients are listed on everything so no hidden toxins. I don’t believe anything is non toxic unless I can read the ingredients for myself.

  15. I bought some products from 100% Pure recently. I’m happy with most of them. I got their mascara as a freebie and was disappointed by the oat and wheat protein in there. I’ve been looking for weeks and can’t find anything else that is natural and has ingredients that don’t make me cringe. It’s hard finding cosmetics without gluten, corn ,soy, nightshades, preservatives, fillers or whatever.

  16. Sadly the claims to Younique being “cruelty free” are just a marketing tactic to get people to buy into the product. Please read the fine print here…the PRODUCTS are not tested on animals, however let’s all be educated here, that simply means the actual finished product…To be certified cruelty free a company needs to also confirm that none of their their ingredients are tested on animals, they do not commission animal testing to a third party, no raw material suppliers test on animals and that they are not selling their retail products in countries such as China which require by law for them to be tested – even if they are all “natural” the act of testing can sometimes be worse than the reaction to an ingredient. They also are unable to confirm if the animal hair is derived from caged or free range animals nor how the animals are treated.

  17. Is Japanese honeysuckle considered a paraben though? Almost all of 100 Percent Pure’s cosmetics have that listed as their preservative. The molecular composition of Japanese honeysuckle is nearly identical to that of harmful parabens. In fact, there’s a debate that continues as to whether or not a cosmetic company can say their products don’t contain parabens if they contain JH.

    I’ve loved 100 pure for years and used only their products until I discovered this disappointing ingredient.

  18. Okay, so I posed a question about Japanese honeysuckle (please read above) and decided to reach out to 100 Percent Pure myself to get some answers. I asked if they could give me more info on JH and here’s what they said:

    Hi Amy!

    Thank you for reaching out to 100% PURE®.

    We at 100% Pure believe in the safety and integrity of all our products and ingredients therein. If there is an ingredient in question, we will research into it. If that research proves that the ingredient is unsafe for use at the current concentration used, we will remove this ingredient from our products.

    From existing research, the part of Japanese Honeysuckle in question, the p-hydroxybenzoic acid that is being compared to a paraben, is not the same. It is as chemically similar to paraben as theobroma is to caffeine. P-hydroxybenzoic acid (4-Hydroxybenzoic acid) is a powerful antioxidant that is not only in Japanese honeysuckle, but also found in cranberries, plums, acai berry, and many other berries. Also of note is that Japanese honeysuckle derives its preservative power from its lonicerin, which is not a paraben.

    In order to believe that Japanese Honeysuckle is a paraben, you would also have to consider these fruits parabens since they contain the same component in question. We believe that japanese honeysuckle, cranberries, plums and berries are safe, however we will constantly be researching and testing to ensure the absolute highest safety for our customers.

    I hope this helps you with your research. There are a lot of misinformed people out there without access to a large pool of chemists and trained advisors. I want you to be assured that we have access to many of the top industry chemists and rely on them to make the absolute best decisions for your safety.

    Hope this helps. 🙂

    I wanted to share this information with you guys since I clearly spoke without proper backing. (I love your blog, Lauren, by the way! 🙂

    • Thanks for sharing your conversation with the company, Amy! I appreciate you jumping in with a response, as 100% Pure shared the same info with me but I haven’t had a chance to come back to this thread to share it. I’m glad that your concerns are cleared up and I think this will be helpful to many readers.

  19. Hi Lauren–Thanks for this list. I think it would be great if you could get Thrive to carry some of your top mascaras of choice! They have a nice mascara selection but aren’t currently carrying any of your top choices from what I looks like. Just a though, -melody

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Lauren Geertsen, NTP

I’m an author, entrepreneur, and nutritional therapy practitioner (NTP). I began this website at 19, to share the steps that freed my life of chronic disease and medication. Now, Empowered Sustenance has reached 30 million readers with healthy recipes and holistic resources.

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